BU MET的全球营销管理硕士课程提供校园和在线课程,旨在培养您对国际商务、经济、市场研究和文化的理解;培养你在定性和定量分析方面的能力;加深您对数字平台和社交媒体在营销策略中的作用的理解;并使您能够收集和分析用于市场选择的一手和二手数据。除了坚实的市场营销学术核心外,该项目还提供对该领域具有重要影响的领域的最先进课程,包括电子商务、数字营销技术、市场研究和数据分析、金融、项目管理以及产品和服务开发。
学位核心课程: MET AD 632 Financial Concepts MET AD 642 Project Management MET AD 715 Quantitative and Qualitative Decision-Making MET AD 741 The Innovation Process: Developing New Products and Services
专业课程: MET AD 648 Ecommerce MET AD 655 International Business, Economics, and Cultures MET AD 737 Innovative Marketing Techniques MET AD 856 Market and Economic Research and Analysis
二、课程结构: 核心课程: CS8695 Research in Computer Science * 部分选修课程示例: CS5182 Computer Graphics CS5185 Multimedia Technologies and Applications CS5187 Vision and Image CS5188 Virtual Reality Technologies and Applications CS5222 Computer Networks and Internets CS5281 Internet Application Development CS5282 Practical Optimization Algorithms and Techniques CS5285 Information Security for eCommerce CS5286 Algorithms and Techniques for Web Searching CS5288 Cryptography: Theory and Practice CS5293 Topics on Information Security CS5294 Information Security Technology Management CS5296 Cloud Computing: Theory and Practice CS5348 Software Quality Engineering CS5351 Software Engineering CS5481 Data Engineering CS5483 Data Warehousing and Data Mining CS5486 Intelligent Systems
二、课程内容: SH5001 Fundamentals in Process Safety SH5002 Fundamentals in Industrial Safety SH5003 Fundamentals in Environmental Protection SH5004 Fundamentals in Industrial Hygiene SH5005 Risk Analysis & Safety Analytics SH5101 Industrial Toxicology SH5102 Occupational Ergonomics SH5103 Biosafety and Biosecurity SH5104 Occupational Health SH5105 Noise and Other Physical Hazards SH5106 Radiation Safety SH5107 Industrial Ventilation SH5108 Chemical Hazard Management SH5109 Biostatistics and Epidemiology SH5110 Chemical Hazard Evaluation SH5201 Process Hazard Analysis SH5202 Quantified Risk Analysis SH5203 Resilience and Emergency Planning SH5204 Industrial Safety Engineering SH5205 Crisis and Incident Management SH5206 Human Factors in Process Safety SH5207 Process Safety Engineering SH5208 Functional Safety for Process Industries SH5209 Process Safety Digitalization SH5401 Safety, Health, Environment & Quality Management Systems SH5402 Safety Leadership and Management Practices SH5403 Independent Study SH5404 Safety Health and Environmental Project (8 units) SH5405 Fire and Explosion Safety SH5406 Research Methodology SH5407 Sustainable Energy and Environment SH5408 Electrical Safety SH5409 Sustainability and Environmental Analysis SH5666 Industrial Safety, Health and Environmental Practices (8 units) SH5880 Topics in Industrial Hygiene SH5881 Topics in Process Safety SH5882 Topics in Environment Protection
二、课程结构: 核心课程: SD6101 Data Science Thinking AI6102 Machine Learning Methodologies and Applications SD6103 Data Systems SD6104 Data Preparation SD6105 Data Visualisation SD6106 Capstone Project AI6120 Python Programming 选修课程: AI6104 Mathematics for Artificial Intelligence SD6124 Probability and Statistics for Data Science SD6128 Introduction to Economics SD6129 Introduction to Psychology AI6122 Text Data Management SD6123 Data Privacy in Data Science AI6123 Time Series And Prediction AI6103 Deep Learning and Applications SD6125 Data Mining SD6126 Scalable Data Systems SD6127 Network Science